Flagship Product Launch
Led user research and design for enrollment, billing, and account management on Asurion Tech Care, a D2C product with increased acquisition (+16.4%) and churn reduction (-10%) in 6 months.
Turning Mobile Browsers into Buyers
Increased conversion rate from 0.7% to 3.6% in 90 days (+414%) through funnel restructuring and mobile-first UX improvements—driving 5× more revenue from the same traffic.
Startup from the Ground Up
Recruited 14 landlords via cold outreach within 3 months to list rentals, then partnered with them for ongoing feedback to inform product iteration.